Running a successful property management company relies greatly on your ability to network. It is an industry that relies heavily on local and resident relations. The best property is often far more than just a building full of residents, it’s a community that is alive.
Start Close to Home
Chances are if you are a property manager you live somewhat close to the properties you manage. Get the word out through those who can vouch for what kind of person you are and what your company has to offer. Word of mouth still goes a long way, especially when the source is trustworthy and knows you personally. Aside from immediate contacts, branch out to local businesses or communities that have their own close connections in the area.
Consider Your Coworkers
Consider them and BE considerate of them. These are likely people you work closely with, and possibly in close quarters, which can be frustrating at times. Do your best to always be kind and treat others with respect. This is how you will not only build solidity within your company, but within your community as well. Residents will take note of how you treat your coworkers and word will easily spread of the kind of leader you are. These relationships are irreplaceable and important for every aspect of networking.
In today’s world, a sales pitch is relatively ineffective. The internet had made it considerably easier to find information, and the old tricks of networking and marketing simply don’t work. Be direct and let people know exactly what you’re looking for, be it a business partner, new resident, or a community connection. Accept invitations to events and be genuine when sharing information about who you are and what you do.
Social media is an absolute must for property managers, allowing them to network with everyone from other property management companies to residents and their inner circles. Encouraging others to share your information opens up communication through already trusted relationships. Aside from the social scene, there are a number of apps that can be used to network like MeetUp.com which gives information about local events based on your interests. LinkedIn is another great place to find other property managers or local connections.