Yelp, Google Plus, and Facebook are prime real estate locations when it comes to getting the word out about your business, but how do you get people to post reviews? To put it simply – ask. This is easier said than done; however, because how you ask is just as important.
Build Relationships First
It is not going to do you any good to ask for a review before you provide any services or before you get to know the resident or contact you are asking. For property managers, this is especially important for every aspect of your business so you should already be building these foundations. The most genuine, beneficial reviews will always come from people who know you and your business, who have seen your work, and who can vouch for your credibility.
Focus on Timing
If you want someone to post a review about how good your repair services are, don’t wait too long after the work has been done. The best time to ask for a review is immediately after services are completed, in person, and after a job well done. This gives your request relevancy and encourages residents or contacts to post while the interaction is fresh in their minds.
Make It Simple
Before asking for an online review, be sure that your company has set up complete profiles on all of the major websites, i.e. Yelp, Google Plus, etc. Also double check that there is not conflicting information on these sites or your website. When asking for a review, try to be specific. For example, “We would love it if you left a review on Yelp about your afternoon in the new pool area and courtyard!” This will prompt them to focus on a particular area or event and will make it easier for them to remember to do it.
Offer an Appropriate Incentive
You should not be buying reviews, but don’t be afraid to offer a small kickback in exchange for a person’s time and effort. Even something as small as a $10 coupon or gift card to a local establishment is enough to thank those who have endorsed your company. You can even use your Facebook or other social pages to run contests or giveaways for those who leave a review along with their email address.
Be genuine and direct when asking for a review. Always do this in a timely manner and be grateful to those who put the good word out about your business.